Blog Articles

• Jan 02, 2019
• Rob Moroto

Spec Home Special!

Builder Spec Home Special You've spent years developing and honing your BRAND.   And in today's media intense market, imagery can make or break your brand recognition and brand confidence. To help maintain the same quality and imagery. . .

• Aug 20, 2018
• Rob Moroto

Using Price, Projection, Probability Model

When talking with sellers, it is sometimes difficult to talk about how much to list their home for.   As a professional real estate advisor, it is your duty to ensure that they make the right decisions along the sales process including picking the. . .

• Aug 01, 2018
• Rob Moroto

Could Your Listing be 8% Smaller than it Really Is?

Could Your Listing be 8% Smaller than it Really Is? If you’re getting your floorplans from a provider that is using a Matterport to measure a home just be warned - they may not be accurate - even if they are insured. Here is what we found in. . .

• Jul 17, 2018
• Rob Moroto

SPECIAL!! Matterport and Photos

• May 12, 2018
• Rob Moroto

PSA: MEASUREMENTS - BUYER BEWARE!

PSA - Buyer Beware Relying on an All in One Machine can be Risky Business. We all have heard the adage - “If it's too good to be true. . . "  This statement definitely holds true for an all-in-one machine such as Matterport, Leica BLK360,. . .

• Feb 27, 2018
• Rob Moroto

Is all HDR the same?

Is all HDR the same? Nah. . . . Basically, there are three different types of HDR, tonal mapping, enfuse and enblend.   Each of them use different algorhythms to acheive the same idea which is to take two or more images shot at different exposures. . .

• Jun 26, 2017
• Rob Moroto

Celebrating Canada

Canada 150! Celebrating Canada's 150th birthday with some amazing deals!   2D FLOORPLANS Starting at just $150! Book any 2D floorplan appointment between July 1st and July 15th and get these amazing floorplans for just 8 Cents per. . .

• Mar 06, 2017
• Rob Moroto

Measurements and Floorplans

Calgary Photos has teamed up with Excelsior Measuring Inc to provide its fabulous clients an affordable, accurate measurement and floorplan solution. Using the latest in technology and equipment Excelsior is able to provide reliable, guaranteed RECA. . .

• Mar 06, 2017
• Rob Moroto

Virtual Staging

Virtual Staging Now available through Calgary Photos! Virtual Staging is a new solution to the old problem of how to  make a vacant space look better.   Where staging with actual furniture may cost thousands of dollars, virtual staging costs. . .

• Mar 05, 2017
• Rob Moroto

3D Floorplans and Measurements

3D Floorplans and Measurements Calgary Photos has teamed up with Excelsior Measuring Inc to provide its fabulous clients an affordable, accurate measurement and floorplan solution. Using the latest in technology and equipment Excelsior is able to. . .

• Mar 05, 2017
• Rob Moroto

2D Floorplans and Measurements

2D Floorplans and Measurements Calgary Photos has teamed up with Excelsior Measuring Inc to provide its fabulous clients an affordable, accurate measurement and floorplan solution. Using the latest in technology and equipment Excelsior is able to. . .

• Jan 27, 2016
• Rob Moroto

PRESS RELEASE: Calgary Photos Awarded Best of Houzz 2016!

Calgary Photos of Calgary, Alberta Awarded Best Of Houzz 2016   Over 35 Million Monthly Unique Users Nominated Best Home Building, Remodeling and Design Professionals in North America and Around the World   [Calgary, Canada],. . .

• Jan 16, 2016
• Rob Moroto

Matterport 3D Imaging

With more and more people searching for and making purchasing decisions online it becomes increasingly more important to showcase your product in ways that stand out from the competition. Matterport 3D is the next wave of amazing online imaging. . .

• Jan 08, 2016
• Rob Moroto

The Secret Ingredient Behind Airbnb’s Massive Success

We love the concept of Airbnb. According to Wikipedia, Airbnb is: …a website for people to list, find, and rent lodging. It has over 1,500,000 listings in 34,000 cities and 190 countries. It’s also valuated at 20 Billion. . .

• Jan 01, 2016
• Rob Moroto

Love at First Site with our Real Estate Photography

20 seconds. The amount of time you have to engage a buyer into further investigating your listing and your information. According to a Wall Street Journal article called 20 Seconds for Love at First Site researchers used eye-tracking measurements to. . .

• Oct 29, 2015
• Rob Moroto

Custom Property Website

With so many different marketing options on the market it is often difficult to choose which ones are important and which ones are not.   Sometimes we want our product to stand out from everything else out there but we don't now how to do. . .

• May 18, 2014
• Rob Moroto

Fixing the Fire

One thing that happens when shooting at twilight is that your white balance turns from daylight to tungsten.   Which means that the camera sees everything as being more yellow than blue.    When this happens you’ll notice that the color of the. . .

• Jan 26, 2012
• Rob Moroto

Shooting Exteriors

When I look at all the listings on MLS and see the exterior photos the one thing that stands out right away is when none of the lines are straight and when they have “keystone” distortion. That is where all the lines converge to the center top. . .

• Oct 11, 2011
• Rob Moroto

Colour Fusion!

We’ve all heard of exposure fusion and HDR – we’ve also seen focus fusion which can be really interesting if done right.   Here is an example of running a fusion using different color temperatures at different exposures to get a better image. . .