Ideas for personal posts on your business feed

Personal posts on a business Instagram may sound crazy, but they do actually have their place. On our last blog, we spoke about finding the right balance of business to personal posts - you can check it out right here

 

The truth is, that even though you’re running a business page, you shouldn’t be posting purely sales inclined stuff! Social media is meant to be social and while you’re customers are probably happy to learn about new products or great sales, they also want to see behind the scenes of the brand they love. They want to get to know you! 

 

If you’re brand new to the idea of getting personal in business, we want to give you some ideas of fun and work-inclined personal posts that you can use on your social feeds. Below you will find some of the ideas that are simple, fun and have great results!

 

MEET THE TEAM

Meet the team posts are a perfect clash of professional, yet casual! You get to show your audience a little bit about who is behind the products and services they love, while also showcasing the people that bring your business to life.

Tip: Try to keep it a little casual. Use an outside-of-work picture, or focus on who they are in their everyday life - this makes the people in the picture real and easy to relate to!

 

TEAM CULTURE

Showoff your great team culture! Do you do fun team events? Maybe a weekly cocktail hour? Perhaps a quarterly team getaway? This kind of content is so fun for the viewer for a few reasons. They get to see the team having fun, and it also helps them understand that you are an AWESOME company, even beyond the products and services that you sell. 

BEHIND THE SCENES

Let us in behind the curtain. Show us how your product is made. Show us the cool things that you get to see while providing your service. Give us an idea of how your brainstorm sessions look. This can be almost anything that isn’t your perfect product photo. We want to see who the company really is!

BLOOPERS

The point of getting personal on a business page is to help build a human connection. Nothing helps us connect quite like a hilarious, laugh-out-loud moment. If you have a product shoot that went wrong - use it as an opportunity to laugh at yourself a bit! If you accidentally caught the team singing a song together while packing product - that’s absolute gold!

If it brings a smile to your face, it will probably bring a smile to other’s faces as well, so don’t let that go to waste!

 

COMMUNITY LOVE

Social media is an amazing place to build a community. It’s also a great place to showcase that community! Share some interviews with customers, photos of fans and even consider resharing some of the posts with your products. If someone has never used your product before, there is no better testimonial than a truly loyal customer.

The bottom line is that people want to feel a connection to the people that they follow. The perfect and curated feed is starting to lose against a feed that the audience feels like they can really connect to. Combine business and casual to get the best of both world’s and appeal to every side of your followers!


 

Figure out how many personal posts you want to use by following our guidelines here.

 

If you would prefer to leave this in the hands of someone that has a little more experience and patience for social media - check our social media management services over here!

 

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Michelle Pijanowski

Michelle Pijanowski, better known as PJ, is our go-to girl for all things social. Don’t let her love of gourmet ice cream and appreciation of craft beer fool you! She isn’t your average millennial whose experience starts and ends with an Insta account. A traveller at heart, PJ has always been excited by storytelling and connecting with people from all walks of life. Her passion for content creation started when she accidentally landed an internship in marketing that ended up leading her into the worlds of social media and journalism. Despite not even having a personal Instagram at the time, she immediately fell in love with helping brands grow a community through the power of the internet. She’s worked with businesses of all shapes and sizes, from hotels to restaurants to startups. After years of learning the ins and outs of different social networks and completing her degree in Communication and Media, PJ is stoked to help brands build a human connection with a virtual audience.


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