Choosing the right hashtags for Instagram

One of the key tools for getting found on Instagram is hashtags, but how do you find the best hashtags? Follow these easy steps to get a great collection of hashtags to choose from every time you post!


  1. Start with the competition

When you’re looking for hashtag ideas, there’s no better place to start than your competition and similar businesses around the world. Head to their posts and check which hashtags they use, save these in a document.


  1. Find related hashtags

Start taking some of the hashtags you found and find as many related hashtags as you can! The more the merrier. One way to do this is to write a hashtag directly into the search bar on Instagram if the hashtag is used a lot, right under the ‘follow’ button, there will be a ‘related’ bar that will give you other hashtags that are frequently used with the term you searched. You can click through some of these to find even more related tags. Another option is to use a website that helps find related hashtags, such as Write all these new hashtags down in the same document!


  1. Check how many times the hashtag has been used

Once you have a nice and long collection of different hashtags that are related to your business and the photos you post, start checking how frequently these tags get used. Put each hashtag into Instagram’s search bar for ‘tags’, and it will show a number of posts. For example, #wanderlust has been used on 114 million posts. 


  1. Divide the hashtag into three group sizes

While you’re finding out how many posts have been made using each hashtag, start dividing the hashtags into three or four group sizes. If you have a small or brand new account, it is better to mainly stick to smaller hashtag group, such as ‘under 5,000 posts’, ‘between 5,000 and 25,000 posts’ and ‘between 25,000 and 50,000 posts’ . The larger your following, the larger the post number you should look for. If you have a few thousand followers, the numbers may be more like 10,000; 50,000 and 200,000. Increase the group numbers as your following grows.


  1. Dip into your hashtag bank when you post

Once you have everything divided into a few groups, you have the perfect reference list for hashtags to use every time you post. Instagram allows up to 30 hashtags on each post and we believe it makes the most sense to make full use of that and post 30 hashtags each time (either at the end of your caption or in the first comment right after you post). Experiment using a different ratio from the groups and see what works best. We like to keep it at about 12-15 hashtags from the smallest number, 10-13 from the medium-sized group and up to 5 from the largest group.



Find other ways to get seen on Instagram by checking out our article here


Want some help dealing with social media altogether? Check out our social media management services!


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Michelle Pijanowski

Michelle Pijanowski, better known as PJ, is our go-to girl for all things social. Don’t let her love of gourmet ice cream and appreciation of craft beer fool you! She isn’t your average millennial whose experience starts and ends with an Insta account. A traveller at heart, PJ has always been excited by storytelling and connecting with people from all walks of life. Her passion for content creation started when she accidentally landed an internship in marketing that ended up leading her into the worlds of social media and journalism. Despite not even having a personal Instagram at the time, she immediately fell in love with helping brands grow a community through the power of the internet. She’s worked with businesses of all shapes and sizes, from hotels to restaurants to startups. After years of learning the ins and outs of different social networks and completing her degree in Communication and Media, PJ is stoked to help brands build a human connection with a virtual audience.

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