Boost engagement on your reels

One of the newer features on Instagram, Reels have been taking over the app. Much like the videos you see on TikTok, they consist of small video clips up to 60 seconds long. The move to add this feature was a controversial one. People felt that it was starting to stray too far from its intended purpose as a photo app. Nonetheless, Instagram continues to rely more and more on this type of media which essentially means one thing for users: if you want Instagram to continue showing your posts to followers, it’s probably best to hop onboard the reels train!


Reels are simple in principle and learning how to get started isn’t too tricky, but those who want to get serious about reels and use the feature to grow their account will really have to experiment and learn different techniques to improve their presence on the app. 


As with all things related to social media, one of the best ways to help grow your account is to focus on increasing the engagement on the things you post! This remains true for reels. That’s why this post will walk you through some of the simple steps you can take to help boost engagement on your reels. 



When you see something starting to trend, this is one of the best moments to join the bandwagon. While not every trend pans out and goes viral, the people who join early have an incredible opportunity to skyrocket the growth of their account if it does end up becoming popular. 


Keep an eye out for fun ideas that you haven’t seen yet, pay attention to what trends are starting to pick up and trust your gut!



While you may have the urge to talk through your reel, it’s always a great idea to add text! The majority of Instagram users scroll without sound, so having captions will help them engage with your content even if they can’t hear it.


Cut it short

And by that, we don’t mean the length of the video needs to be kept to a few seconds! When you get to the last caption of your video, don’t let it stay on screen too long. By doing this, people are likely to re-watch it again to catch the last bit of information and will signal that your content is interesting.


Use your feed

When you post a reel you get to choose whether you want it to show up on your feed, and if you want to improve engagement, this is a great way to do it! Don’t stress if your reel doesn’t match your grid perfectly, after a day or two, you can remove the post from your grid, but it will stay in your reels section. This technique helps ensure that your content gets the most views in the early stages of it being posted which will have the most impact on how it performs.


Creativity is key

While there are lots of little tricks you can use to help boost engagement, good content will always matter. Don’t be afraid to experiment with new ideas and try out different trends and transitions to see what works for you and your audience. THis will keep things interesting for everyone and will help you figure out what attracts people to interact with your account.


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Michelle Pijanowski

Michelle Pijanowski, better known as PJ, is our go-to girl for all things social. Don’t let her love of gourmet ice cream and appreciation of craft beer fool you! She isn’t your average millennial whose experience starts and ends with an Insta account. A traveller at heart, PJ has always been excited by storytelling and connecting with people from all walks of life. Her passion for content creation started when she accidentally landed an internship in marketing that ended up leading her into the worlds of social media and journalism. Despite not even having a personal Instagram at the time, she immediately fell in love with helping brands grow a community through the power of the internet. She’s worked with businesses of all shapes and sizes, from hotels to restaurants to startups. After years of learning the ins and outs of different social networks and completing her degree in Communication and Media, PJ is stoked to help brands build a human connection with a virtual audience.

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