A Guide to Instagram's New Business Promotion Features

With everything happening during this pandemic, businesses, particularly small businesses, are amongst the groups that are hurting the most. Many local companies have been forced to shut down in an effort to keep the virus at bay. While it’s clear why the measures had to be taken, many of these brands are struggling to stay afloat with the general costs of upkeep yet no income.

Instagram has come up with a few new ways for businesses to promote themselves and for fans to promote their favourite businesses! Here’s a look at how to use the newest features!


Food Orders Sticker

If you are in the food service industry and use DoorDash, SkipTheDishes or Uber Eats, you can put this sticker in a story to take people directly to your online order page. We recommend posting it with a very delicious food photo for extra effective persuasion. 

Golden Bell making use of the order sticker!

Gift Card Sticker

If you offer gift cards for your business (to use now or later if you aren’t currently open), you can bring awareness to your customers with this sticker. When you click this sticker in stories, it will prompt you to add your partner link, so you make sure that you use Gift Up!, Rise.ai or Square for your gift cards if you want to use this sticker! This is a great way for people to support your business even if you aren’t physically open at the moment.

A look at the set up for the Gift Card Sticker.


Since stories disappear after 24 hours, make sure that you either save these posts in your highlights or repost everyday. This will help keep it fresh on people page.  If you only use the sticker once, use it in your first or second story slide, as these will get seen by the most people generally!


Support Small Business Sticker

You can use this sticker on your own stories and it will feature them in a separate ‘featured’ story on your follower’s accounts, but you can also encourage others to tag your business to help support you. You could even consider running a small giveaway and get people to tag you in their stories with this sticker as their entry! 

How the Small Business Sticker looks in action.

New Profile Buttons

You can now add gift card, donation and delivery buttons right to your Insta profile. Just make sure you’re set to a business profile and click “edit profile”. Towards the bottom, you can click “Add Action Button” and set it all up from there! This will make it easier for people to support you if they come across your page.

The options to set up a new button on your business profile.

Stay Home Sticker

Although this isn’t geared towards businesses, a business can still benefit from the stay home sticker! It can help your story get featured on your follower’s page, so use this sticker on posts related to staying home (Ie. a food delivery post). It will help your story get seen by more people.



Learn more about using Insta stories for your business with our post ‘Why you should be using Insta stories for your business’.


Get more out of the posts you’re already putting up on social media with our tips in ‘Get your Instagram posts seen by more people - Basic Techniques’.


Need some help getting your social media ducks in a row? Check out our social media photo and management packages here!

Share This Post:

Michelle Pijanowski

Michelle Pijanowski, better known as PJ, is our go-to girl for all things social. Don’t let her love of gourmet ice cream and appreciation of craft beer fool you! She isn’t your average millennial whose experience starts and ends with an Insta account. A traveller at heart, PJ has always been excited by storytelling and connecting with people from all walks of life. Her passion for content creation started when she accidentally landed an internship in marketing that ended up leading her into the worlds of social media and journalism. Despite not even having a personal Instagram at the time, she immediately fell in love with helping brands grow a community through the power of the internet. She’s worked with businesses of all shapes and sizes, from hotels to restaurants to startups. After years of learning the ins and outs of different social networks and completing her degree in Communication and Media, PJ is stoked to help brands build a human connection with a virtual audience.

Related Posts

Latest Testimonial

We switched to Calgary Photos about three months ago and are extremely pleased with the results. All of our listings including high end listings are selling very quickly. We had a 1.3 million dollar acreage sell in just 9 days for almost full asking price to out of town buyers that had only viewed the photographs online at the time the offer was written. The professionalism of the photographers and quality of the photographs are second to none. If you are looking for excellent results Calgary Photos are your go to photographers.

Quality and Professionalism Second to None!
Robert & Diana McIntyre - The ItsSold.ca Team

Contact Us

Questions? Comments? Call us today at (403) 585-3839 or fill out the form below:

Have Questions? Call Us Today At

Call Us